Tips to enhance the effectiveness of retail layouts

 

Putting up an alluring and engaging retail layout is very much necessary for the success of any retail store. Apart from other elements that include shop fitting equipment, supermarket equipment, shelving, and so on, your store layout influences the buyers significantly. A survey reflected that around 52% of the shoppers would even revisit the store in case they didn’t like the aesthetics of the store. Moreover, 93% of the decisions are based on the visual appeal of your retail space.

So it's important that you keep up with the trend and update your store layout time-to-time. You must understand the significance of the psychology behind a great retail store design with maximum sales. The most ideal layout design for such a choice will primarily depend on your targeted audience or market, your store’s size, and the kinds of merchandise you offer.

If you find yourself lost or puzzled you can always approach the leading shopfitting manufacturers or space planners. They can guide you through and bring to you the most appropriate shop fitting equipment along with flattering store layout designs.

This article will provide some brief insights and common tactics that you can easily apply while designing your store layout for creating a sales-friendly retail store. You’ll also get a glimpse into the retail consumer behavior and how that behavior can influence a well-planned store layout.

1. Use an ideal floor plan

The foremost way to maximize the cost-effectiveness of your retail store can perhaps be the most unavoidable one. However, accurate knowledge of the concept of customer behavior is crucial for figuring out your overall layout strategy. It can also help you to strategically install your shop fitting equipment and supermarket equipment that can look appealing to the shoppers. Each store layout & floor plan of a retail space largely depends on the type of merchandise you have on display, the building location, and the affordable input of the company into the overall store design.

2. Figure out traffic flow & consumer behaviors

The second step for an efficient retail store layout or installing the appropriate shopfitting equipment is by identifying the customer flow. The most efficient way to figure out your customer flow and establish areas of opportunity is via heat mapping analysis and video recording.

If you wish to adopt a more manual approach, you can devote a certain time of your day to conduct in-store observations personally and record your notes. This always works flawlessly for identifying customer flow patterns.

3. A good checkout spot

A checkout counter is a spot where the shoppers come to pay for the goods they need to purchase. This is where you install your point of sale (POS) system or cash register. The items that need to be purchased are scanned and payment is done in cash, online, or electronically credit or debit card.

Generally, the front left corner of a retail store is ideally meant for the checkout counter. Once the shoppers enter the store, they tend to move right, make their purchase, and arrive at the checkout counter.  This way the checkout counter will be the last step of the shopping process on shoppers’ natural exit path.

Apart from this, this spot will not divert the attention of the customers from their purchases or take up much of the merchandise display space.

4. Update your displays frequently

 
Various factors can influence your decision to update your retail display or supermarket equipment: have a ‘New Arrivals’ display, seasonal products display, and how frequently customers revisit your store.

Updating your displays and merchandise assortment frequently will provide customers a fresh, crispy glimpse of the new arrivals whenever they enter the store. You can adopt different strategies to refresh your merchandise displays.