The art and science of creating an atmosphere in which customers desire to spend, consume, and be entertained is known as visual merchandising. It entails the arrangement of merchandise by qualified space planners , merchandising solutions , and other components that make a retail store appealing to customers both inside and outside. Visual merchandising encompasses all aspects of how items are exhibited, from product selection and layout to packaging design and graphics. Visual merchandising is used in retail stores for the following purposes: · Attracting people into the store by creating an appealing environment that encourages them to stay longer or purchase more than they would have otherwise; · Making certain that products are purchased from reputable shop fitting manufacturers and that they appear enticing when contrasted to one another on shelves or counters; ...
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