Skip to main content

Effective POP Displays: How Do They Benefit Your Business?

 

Among the various shopfitting equipment & tools that are being increasingly employed by the store owners for persuading their customers, one is POP displays or Point of Purchase displays. Often understated for its capabilities, POP can prove to be an effective tool for your business. One major reason for their popularity can be their placement. Retailers tend to place them beside the merchandise they seek to promote, which provides those products more visibility.

Having a clear knowledge about POP displays and their advantages can benefit your business by harnessing high-traffic areas of your store for boosting sales. Here is a carefully assembled list of advantages of creative POP displays:

1. Grab customers’ attention

Shoppers stroll through your store observing your supermarket equipment, merchandise, and POP displays briefly. No matter how appealing or alluring, the packaging of your merchandise alone cannot make an impression or an impact on the customers. This is where the displays enter the picture. Employing larger mediums like a creative cardboard display or a hanging shelf sign to complement your merchandise can enhance the visibility of your products.

2. Complement your packaging

Having top-quality products can naturally attract customers, however, there are other ways that can be useful for adding an advantage to your products’ impression. You can adopt various other methods to communicate to the audience about the quality of your products and shop fitting equipment. There might be numerous things and features you want to add but the limited space on the small label or box can get in the way.

This is where Point of Purchase displays make an entrance. Apart from spotlighting your brand, these displays are very effective in utilizing the space for educating the customers about the unique features that a particular product offers. You can use your supermarket equipment and the POP display in a better manner that highlights the merchandising of your product. POP displays can be very useful for advertising additional information that cannot be incorporated into your packaging. It can simply make your brand stand out and flaunt its exceptional design in a more efficient way that can help with branding.

3. Place your merchandise strategically

Point of Purchase displays can be employed at a store in either way. They can be free-standing as well as attachments that might fit onto the tips of the shelves. These displays can easily be attached to your shop fitting equipment and provide a unique placement to the merchandise. This can provide you as well as the retailer a more flexible placement of the products. These displays can avoid the products being squeezed in on some low shelf corner of the store. POP displays provide a strategic placement in the middle of highly traversed areas within the retail store. This approach can also help the merchandise being exhibited next to any complimentary product.

4. Assist retailers in merchandising

The struggle for effective merchandising is known to all retailers as well as brand owners. For this, store owners are advised to employ high-quality supermarket equipment that can efficiently display their products & grab the attention of the shoppers. It often depends on the retailer how much they want to advertise your brand and how much space they want to provide to your merchandise. Offering a POP display to the retailer can provide a better exhibition for your products. Also, you can control how your brand is being advertised. 

5. Cost-efficient

Advertising your brand on big screen hoardings or most media platforms is very expensive. Point of Purchase displays in the form of signs or posters can deliver your message effectively to the right audience for a fraction of the cost. You can even employ similar ads & messages with slight changes so as to fit a store poster or cardboard display.

Comments

Popular posts from this blog

The Benefits of Custom Shelving Units for Retail Stores

  Store layout and design are critical considerations in attracting and retaining customers in the highly competitive world of retail. The ability to create an interesting and efficient shopping experience is critical to success, and here is where space/workspace planners and shop fitting shelving manufacturers can help. Professionals that specialise in optimising the use of physical space, whether in retail stores, offices, or other commercial settings, are known as workspace planners. They apply their knowledge of architecture, interior design, and human psychology to develop functional, visually beautiful, and productive and customer-satisfying layouts. Manufacturers of shop fittings, on the other hand, specialise in providing bespoke shelving and storage solutions for retail environments. They collaborate closely with workspace planners and store owners to design and build shelving units that are tailored to each store's individual needs, taking into account aspects such a...

Tips for Know Best Shop Display Equipment for Your Store

  Launching a new business can be very tiresome and confusing due to the infinite options available in the market. There are several basics while establishing a new business and inaugurating your business space. One of the many basic elements that can make your store attractive is good shopfitting equipment and shop display equipment. You will find plenty of inventory shelving systems and other shelving solutions but ensure that you pick the right shop display equipment as it can define the essence of your store. Apart from that, shortlist shop display equipment that complements your budget. Following are some of the tips that you can consider while purchasing shopfitting equipment for your business space: 1. Practical Features Must Be Considered First In case you are merchandising cakes and ice creams, then your shop display equipment must incorporate good refrigeration features. It must be well lit, and ensure it has an opening big enough for accessing the product with ease...

Elevating Your Brand: The Role of Shopfitting in Creating a Unique Shopping Experience

  Shopfitting is one of the most important aspects to consider when developing a prosperous retail environment. It entails the design and installation of fittings, fixtures, and equipment in a retail space with the goal of producing an aesthetically pleasing and functional shopping experience for the clients of the business. Because the quality of the shopfitting can have a significant impact on the experience that a customer has, retail establishments need to collaborate with shopfitting suppliers who can be relied upon.  Shopfitting providers are businesses that focus on the design, production, and installation of a variety of shopfitting products. These businesses provide a variety of products and services, some of which include shelving, lighting, flooring, displays, and other fixtures that are necessary in the process of designing a retail space that is both aesthetically pleasing and functional. Merchandising solutions are another service offered by shopfitting provi...