In this constantly evolving retail environment, it becomes extremely crucial for business owners to keep up with the trends in order to meet their goals. Since the pandemic struck various industries, customers have altered their ways to explore the market and also redefined their expectations from the retailers. Bricks and mortar alone are no longer essential to interact with the customers. As the idea of experiential marketing is increasingly gaining attention among the shoppers, shopping is no longer about ‘visiting a store’. These dimensions of customer experience, shopping, and exploring new products have evolved over time as new technologies are becoming conveniently available to the common public. Various brands are innovating and experimenting with ways in which they can boost their brand affinity and connect with their customers on a more personal level. Here are some tips that can help you provide a better retail experience: 1. New methods of retail success Several s
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